Bringing an artisanal approach to fashion, with intricately textured fabrics at the fore, aboutphaedra inspires sensuality and intrigue. With feminine silhouettes and a casual elegance, aboutphaedra is the imagining of designer Emma-Jane Christie whose greatest source of inspiration is the natural world and its many textures.
aboutphaedra has evolved from a desire to create artful feminine clothing that is deeply underpinned by a strong philosophy of sustainability and ethics, pursuing a more conscious model of design and consumerism.
Realising that her intricate and labour intensive techniques were well suited to the specialised practice of wedding dress design, Emma custom makes dresses that are reflective of the woman you are on your wedding day. Crafting a garment that is deeply embedded with purpose and meaning is Emma's part toward creating a sustainable clothing model for our present world.
Making one dress at a time from her home studio, Emma's process is responsible, respectful and slow.