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MINDFULLY WED WORKSHOP

FOR WEDDING PROFESSIONALS

Tuesday 24th Sept 2019, in the Macedon Ranges, VIC

~SOLD OUT. TAKING WAIT LIST REGISTRATIONS FOR FUTURE WORKSHOPS~

CREATE AN AUTHENTIC PURPOSE-DRIVEN WEDDING BUSINESS

Thanks to an overwhelming interest from within the floral industry, this workshop has been specially crafted to dig deep into the Slow Flower movement and Eco-Floristry business.

 

Image by Ash & Elm Studios

Would you like to

Take the next step to eco-fy your business and become an eco-wedding specialist in your field?dash_blackSay good-bye to floral foam and learn alternative techniques?dash_blackGrow and market your business with an authentic and heart-led approach?dash_blackBecome part of a passionate and supportive community leading the eco-ethical wedding movement?dash_blackAre you ready to set yourself apart from the crowd by running an eco-ethical business but without sounding ‘preachy’ or ‘judgemental’?

Then, this Mindfully Wed  – The Workshop is for you.

A big thank-you to Peppermint Magazine for sponsoring this workshop.

LET’S LEARN, GROW AND CREATE TOGETHER

Curiosity leads to conversation, 
Conversation to education,
Education to awareness,
Awareness  to change;

Change is growth, innovation and creation with purpose.
Nadine Brown

FILL YOUR BUSINESS CUP

Join the experts, for open-hearted conversations, local yummies, in an atmosphere of purposeful growth and support. This workshop will leave you feeling assured in your role as an ambassador for positive change in the wedding industry.

 

Image by Ash & Elm Studios

During this 1-day workshop you will

Hear from a team whose experience covers farming to floristry to education; their challenges in growing a sustainable floral business and how to overcome thesedash_blackBecome confident in floral-foam free techniques and learn tried and tested tips and tricksdash_blackGet the chance to dig deep into business issues, and have personal questions answereddash_blackGet help to clearly define your values and set your wedding business apart as an eco-ethical specialistdash_blackLearn to market yourself with authenticity and positive, empowering communicationdash_blackLearn about the surprising eco-ethical issues that affect every part of a weddingdash_blackGet creative together with the opportunity to co-create a free-flowing floral installation
dash_blackObtain professional images of yourself and eco-friendly florals for your website and social mediadash_blackConnect with your tribe of like-minded professionals and support one another in your ongoing journey

All within an intimate environment, capped at 20-25 participants.

 

Image by Ash & Elm Studios

 

INCLUSIONS

Refreshments for morning and afternoon teadash_blackA shared table lunch in the ambience of the Macedon Rangesdash_blackA copy of the Mindfully Wed e-guide and instruction on how to leverage it in your businessdash_blackPlus we will be submitting our workshop and styled shoot images for publication, to further raise awareness of the Slow Flower and Mindfully Wed movements.

MEET THE TEAM

This workshop is a collaboration between

 

 

Our Guest Speaker, Nadine Brown, of Wild Flora Studio

We are thrilled to be spending the day with our very special guest, Nadine Brown, of Wild Flora Studio. Nadine has not only survived 30 years in the floral industry as a retail business owner, a wedding specialist, a home-based studio owner, a qualified floristry teacher, business coach and mentor, she has built a successful business based on sustainable floristry practices and designs with awareness and purpose.

“Mentoring is something very close to my heart and I adopt the philosophy of once a client always a client, checking in from time to time to support their journey. I don’t believe in creating blanket, one-size-fits all free PDF documents for clients; my focus is creating individual training and consultation programmes that fit with the client’s exact needs and budget … I remember and understand the issues that effect a retail and home-based studio; that it’s hard at times to justify spending money on personal and/or business development, so it is extremely important to me that any investment spent by the client is able to be turned into direct revenue for them as soon as possible.

At the core of it all though is a never ending passion and appreciation for nature & botanicals, design and the need to share the floral love; creating for myself, clients, brides and workshop attendees alike with a strong focus of working as sustainably as I possibly can, celebrating seasonal slow grown flowers over imports and helping my students tap into their creativity to explore the true freedom and fulfilment and opportunities of eco design”.

Sandra Henri of Less Stuff – More Meaning

Sandra has been a wedding and family photographer for more than ten years, now specialising in small, intimate weddings.

Through her time in the industry, Sandra has witnessed a trend towards consumerism and extravagance that she feels has detracted from what’s truly important – both in marriage and the world at large. Meanwhile a mid-life “opportunity” took hold, leading Sandra to fulfill a long held dream of volunteering in Africa as a photojournalist. Unsurprisingly, Sandra returned from her experience in Malawi with a whole new lens and life direction.

The stark contrast between these two worlds stirred Sandra’s passion for social change. Inspired by couples who were scaling back and giving back through their weddings, Sandra felt drawn to inspire a new wedding culture around eco-ethical weddings.

Over time, and with countless contributions from others, her philosophy of Less Stuff – More Meaning has grown into the development of Australia and New Zealand’s first eco-ethical wedding hub.

Aga Jones, of Aga Jones Flowers

Aga Jones is a floral designer, who works from her Macedon Ranges studio.

With a background in industrial design and environmental management, Aga began her business Aga Jones Flowers in 2017 designing for weddings, events and holds workshops to inspire and educate clients about environmentally sensitive floral design.
She applies a zero waste approach to her designs, minimising waste in every way she can.

In early 2019, Aga travelled to New York, Rhode Island and Utah to embark on a sustainable floral fellowship, undertaking several workshops and inter-studio experiences to learn from the world’s best designers.
During this period, Aga learnt about large scale, foam free installations, investigated the context of local flowers and researched about composting in NYC.

Aga Jones Flowers incorporates nature and design to display its most alluring form.

Danielle White, of Crofters Fold Estate

With a PhD in Women’s Health and coming from a sixth-generation farming family, Danielle, together with her husband Ashley, is now an artisanal bee-friendly flower farmer in the Macedon Ranges.

Crofters Fold Estate is their award-winning small business that grows perfumed Roses and Peonies for the cut-flower market, weddings and events.

Their Roses are available from mid-to-late November through to April/May each year. Danielle has also spent over a decade as a small business mentor and creative director.

Winner, 2019 Scholarship, Grace Rose Farm Masterclass, USA

Winner, 2018 Agribusiness Excellence, Bendigo Bank + MRSC

Winner, 2017 International Agribusiness Fellow, ISS Institute

WHAT THE DAY WILL LOOK LIKE

During the morning we will cover small business nitty gritty.

Sandra and Nadine will provide their insights, followed by Q&A. There will be plenty of opportunity for sharing experiences and getting your questions answered. We encourage everyone to come prepared with any questions to share openly so we can all learn from one another, as well as any you might prefer to ask privately.

After grazing on local yummies, we will get creative to put our floral foam free skills to use. Guests will collaborate in creating an organic urn installation followed by a growing garden installation.

The afternoon will also allow further group chats as well as personalised mentoring with Nadine as time permits.

We conclude our day capturing our creations on camera, in collaboration with Emma from About Phaedra.

 

Image by Brown Paper Parcel 

ALL THE DETAILS

We’ve specifically chosen to hold the workshop in the Newham Hall, Macedon Ranges; it has all the mod cons but without losing any of its Insta-worthy yesteryear charms.

Address

1292 Rochford Rd, Newham VIC 3442

Date/Times

Tuesday 24th Sept 2019

9am sharp – 5.30pm

Cost

$570.00 incl GST.

50% payable on registration,  50% due by 23.8.19.

Once we receive your registration via the form below, we will email you an invoice with our direct deposit banking details for immediate payment.

Your place will only be reserved once your deposit is received.

Thank you.

BOOK ME IN

 

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