MINDFULLY WED WORKSHOP
FOR WEDDING PROFESSIONALS
Tuesday 24th Sept 2019, in the Macedon Ranges, VIC
~SOLD OUT. TAKING WAIT LIST REGISTRATIONS FOR FUTURE WORKSHOPS~
CREATE AN AUTHENTIC PURPOSE-DRIVEN WEDDING BUSINESS
Thanks to an overwhelming interest from within the floral industry, this workshop has been specially crafted to dig deep into the Slow Flower movement and Eco-Floristry business.
Image by Ash & Elm Studios
Would you like to
Take the next step to eco-fy your business and become an eco-wedding specialist in your field?Say good-bye to floral foam and learn alternative techniques?Grow and market your business with an authentic and heart-led approach?Become part of a passionate and supportive community leading the eco-ethical wedding movement?Are you ready to set yourself apart from the crowd by running an eco-ethical business but without sounding ‘preachy’ or ‘judgemental’?
Then, this Mindfully Wed – The Workshop is for you.
A big thank-you to Peppermint Magazine for sponsoring this workshop.
LET’S LEARN, GROW AND CREATE TOGETHER
Change is growth, innovation and creation with purpose.
FILL YOUR BUSINESS CUP
Join the experts, for open-hearted conversations, local yummies, in an atmosphere of purposeful growth and support. This workshop will leave you feeling assured in your role as an ambassador for positive change in the wedding industry.
Image by Ash & Elm Studios
During this 1-day workshop you will
Hear from a team whose experience covers farming to floristry to education; their challenges in growing a sustainable floral business and how to overcome theseBecome confident in floral-foam free techniques and learn tried and tested tips and tricksGet the chance to dig deep into business issues, and have personal questions answeredGet help to clearly define your values and set your wedding business apart as an eco-ethical specialistLearn to market yourself with authenticity and positive, empowering communicationLearn about the surprising eco-ethical issues that affect every part of a weddingGet creative together with the opportunity to co-create a free-flowing floral installation
Obtain professional images of yourself and eco-friendly florals for your website and social mediaConnect with your tribe of like-minded professionals and support one another in your ongoing journey
All within an intimate environment, capped at 20-25 participants.
Image by Ash & Elm Studios
Refreshments for morning and afternoon teaA shared table lunch in the ambience of the Macedon RangesA copy of the Mindfully Wed e-guide and instruction on how to leverage it in your businessPlus we will be submitting our workshop and styled shoot images for publication, to further raise awareness of the Slow Flower and Mindfully Wed movements.
MEET THE TEAM
This workshop is a collaboration between
Our Guest Speaker, Nadine Brown, of Wild Flora Studio
We are thrilled to be spending the day with our very special guest, Nadine Brown, of Wild Flora Studio. Nadine has not only survived 30 years in the floral industry as a retail business owner, a wedding specialist, a home-based studio owner, a qualified floristry teacher, business coach and mentor, she has built a successful business based on sustainable floristry practices and designs with awareness and purpose.
“Mentoring is something very close to my heart and I adopt the philosophy of once a client always a client, checking in from time to time to support their journey. I don’t believe in creating blanket, one-size-fits all free PDF documents for clients; my focus is creating individual training and consultation programmes that fit with the client’s exact needs and budget … I remember and understand the issues that effect a retail and home-based studio; that it’s hard at times to justify spending money on personal and/or business development, so it is extremely important to me that any investment spent by the client is able to be turned into direct revenue for them as soon as possible.
At the core of it all though is a never ending passion and appreciation for nature & botanicals, design and the need to share the floral love; creating for myself, clients, brides and workshop attendees alike with a strong focus of working as sustainably as I possibly can, celebrating seasonal slow grown flowers over imports and helping my students tap into their creativity to explore the true freedom and fulfilment and opportunities of eco design”.
Sandra Henri of Less Stuff – More Meaning
Sandra has been a wedding and family photographer for more than ten years, now specialising in small, intimate weddings.
Through her time in the industry, Sandra has witnessed a trend towards consumerism and extravagance that she feels has detracted from what’s truly important – both in marriage and the world at large. Meanwhile a mid-life “opportunity” took hold, leading Sandra to fulfill a long held dream of volunteering in Africa as a photojournalist. Unsurprisingly, Sandra returned from her experience in Malawi with a whole new lens and life direction.
The stark contrast between these two worlds stirred Sandra’s passion for social change. Inspired by couples who were scaling back and giving back through their weddings, Sandra felt drawn to inspire a new wedding culture around eco-ethical weddings.
Over time, and with countless contributions from others, her philosophy of Less Stuff – More Meaning has grown into the development of Australia and New Zealand’s first eco-ethical wedding hub.
Aga Jones, of Aga Jones Flowers
Aga Jones is a floral designer, who works from her Macedon Ranges studio.
With a background in industrial design and environmental management, Aga began her business Aga Jones Flowers in 2017 designing for weddings, events and holds workshops to inspire and educate clients about environmentally sensitive floral design.
She applies a zero waste approach to her designs, minimising waste in every way she can.
In early 2019, Aga travelled to New York, Rhode Island and Utah to embark on a sustainable floral fellowship, undertaking several workshops and inter-studio experiences to learn from the world’s best designers.
During this period, Aga learnt about large scale, foam free installations, investigated the context of local flowers and researched about composting in NYC.
Aga Jones Flowers incorporates nature and design to display its most alluring form.
Danielle White, of Crofters Fold Estate
With a PhD in Women’s Health and coming from a sixth-generation farming family, Danielle, together with her husband Ashley, is now an artisanal bee-friendly flower farmer in the Macedon Ranges.
Crofters Fold Estate is their award-winning small business that grows perfumed Roses and Peonies for the cut-flower market, weddings and events.
Their Roses are available from mid-to-late November through to April/May each year. Danielle has also spent over a decade as a small business mentor and creative director.
Winner, 2019 Scholarship, Grace Rose Farm Masterclass, USA
Winner, 2018 Agribusiness Excellence, Bendigo Bank + MRSC
Winner, 2017 International Agribusiness Fellow, ISS Institute